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Friday, March 14, 2014

Advertising demons

Advertising is everywhere. You might not know it but almost every thing you see has some sort of advertising on it. The ones that stick in your head are the memorable ones. Weather it be the really annoying furniture superstore ad on TV, or the catchy empire carpet installers jingle, you can probably remember exactly where they are without even realizing it. Advertisements can sink into your brain and cause you to have a predjiduce or opinion biased on that ad. If you see one store saying it has cheaper prices than its competitors than you might believe it. Ads are everywhere. You cannot escape them. So just try not to get the catchy ones stuck in your head.

1 comment:

  1. Hi John,

    I enjoyed checking out your recent blog posts and I'll have to agree with you; you've got a grip on voice in your writing. It's clear from what you write that you're going to have an opinion and that you'll try to get to the heart of the opinion as efficiently as possible. This is great, and it also comes with a responsibility. When you're going to think great thoughts and go beyond the norm with your arguments you owe it to yourself to lay it all out in the simplest, most accessible manner possible. This you do, for the most part. But there's a further responsibility: to add the "so what" factor. What do I mean by that?
    Well, in news reporting there are the five "w"s: who, what where, when and why (and we could add on "how" even though, I know, the "w" is on the end of that one.) But in opinion pieces, essays, nonfiction, philosophy, academic writing, etc, in order to be convincing and compelling it is often a good idea to add a question, and that is "So what?

    In the case of your Good vs. Evil argument, as a reader I'm left dangling. While I might agree with your argument to the point at which you leave it (There is no good or evil, only action), as a reader I will feel more satisfied, I suspect, if you address the question of "So what?" If there is no good nor evil, only action, why do the constructs of good and evil exist? To what purpose do humans use these constructs to organize further action? Since you're interested in psychology (and, it seems philosophy also) why not push it one step further?

    I think the same goes for something as simple as your assessment of writing assignments during the past semester. If you added the "So what?" question, things would get even more interesting.

    Push on, John, and take it to the next level. Clearly, in your writing, a next level is possible and desirable. And, what's even better, there's that element of fun in your writer's voice, a wryness that watches yourself watching. Go for it!

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